Ubidots is the Industrial IoT cloud platform for OEMs, system integrators, and engineering firms — white-label, multi-tenant, API-first.
We sit between enterprise platforms (ThingWorx, AWS IoT, Siemens MindSphere, Ignition, traditional SCADAs) that are too complex and expensive to white-label per end-client, and hobby platforms that lack the reliability and multi-tenancy commercial deployments require.
1+ million sensors sending data 24/7. 150K+ STEM users. Operating since 2012.
- 🌐 ubidots.com — platform & pricing
- 📘 dev.ubidots.com — developer docs (Dashboards, UbiFunctions, Plugins, Synthetic Variables, SDKs, CLI)
- 💬 help.ubidots.com — help center & supported device catalog
- 🚀 ubidots.com/signup — sign up
- 🎓 stem.ubidots.com — free STEM tier (3 devices, non-commercial)
| Compared to | What we do differently |
|---|---|
| PTC ThingWorx / Siemens MindSphere | Comparable industrial scope at a fraction of the deployment cost. Weeks to production, not quarters. No enterprise-licensing gates between you and your end clients. |
| AWS IoT Core | AWS gives you primitives (broker, rules engine, raw storage). Ubidots gives you a finished, multi-tenant product on top of those primitives — dashboards, white-label, end-client organizations, alerting, billing — without you building it. |
| Inductive Automation Ignition | Ignition is the on-prem SCADA standard. Ubidots is the cloud, multi-tenant alternative for integrators who need to deploy 50 end-clients without standing up Windows-server infrastructure per site. |
| Traditional SCADAs (Wonderware, iFIX, FactoryTalk) | Built cloud-first, API-first, mobile-first. No server fleet to maintain, no per-seat client runtime licenses, no VPN gymnastics to expose a dashboard to a customer. |
Ubidots is API-first by design. Three entry points if you want to integrate, automate, or extend the platform:
🤖 MCP Server — ubidots/ubidots-mcp-server
Point Claude, Cursor, or any MCP-compatible agent at your Ubidots account. Read devices, query variables, inspect dashboards through natural language.
🛠️ CLI — ubidots/ubidots-cli
pip install ubidots-cliBuild and deploy entire IoT applications — frontend + backend, including time-series storage — from your terminal or an agent:
- Apps — white-labeled customer portals for your end clients
- Pages — Ubidots-hosted custom frontends (replaces Vercel for IoT UIs)
- UbiFunctions — serverless logic close to your data (replaces Supabase Edge / Lambda)
- Devices & Variables — provisioning, schemas, time-series ingest and storage
One toolchain, no infra to operate. Designed to be driven by humans or agents.
🎨 Custom Widgets & Pages — ubidots/react-html-canvas
React library for building any frontend on top of Ubidots data — custom dashboards, white-labeled end-client portals, embedded views.
| Repo | Purpose |
|---|---|
ubidots-cli |
Python CLI — UbiFunctions, devices, variables, local dev server |
ubidots-mcp-server |
Model Context Protocol server for agent access |
ubidots-python |
Python API client |
| Repo | Purpose |
|---|---|
react-html-canvas |
TypeScript library for HTML Canvas widgets and Pages |
ubidots-html-canvas |
JavaScript counterpart for HTML Canvas widgets |
react-accessible-treeview |
WAI-ARIA-compliant treeview React component |
react-liquid-gauge |
Liquid-gauge React widget component |
| Repo | Purpose |
|---|---|
ubidots-nodered |
Node-RED node for the Ubidots API (MQTT + REST) |
Device & firmware libraries (industrial examples — full catalog at help.ubidots.com)
| Repo | Target |
|---|---|
esp32-mqtt |
ESP32 — MQTT |
ubidots-mqtt-esp |
Espressif — MQTT |
ubidots-esp8266 |
ESP8266 — HTTP/TCP |
ubidots-esp32 |
ESP32 — TCP/HTTP/UDP |
ubidots-arduino-ethernet |
Arduino Ethernet shield |
ubidots-arduino-gprs |
Arduino — GPRS/cellular |
ubidots-ArduinoMKR |
Arduino MKR 1010 |
ubidots-particle |
Particle — TCP/UDP/MQTT |
ubidots-particle-mqtt |
Particle — MQTT |
Ubidots-FONA |
Adafruit FONA cellular |
ubidots-electricimp |
Electric Imp |
ubidots-balena |
Balena fleet |
ubidots-c |
Generic C API client |
| Repo | Purpose |
|---|---|
code-examples |
Code samples backing Ubidots help articles |
ubidots-labview-examples |
LabVIEW integration examples |
ubidots-in-app-docs |
Markdown content powering in-app contextual help |
The repos in this org are examples, not the full catalog. For the complete, up-to-date list of supported devices, gateways, and integrations, see help.ubidots.com/en/collections/356477-connect-your-devices.
HTTP/HTTPS · MQTT/MQTTs · TCP · UDP · CoAP
Modbus RTU/TCP · OPC-UA · BACnet · LoRaWAN (The Things Network, ChirpStack, Senet, Actility, Helium, Loriot) · Sigfox · NB-IoT / LTE-M / cellular gateways
Connect through any supported gateway or network server — Ubidots terminates the data, decodes payloads in UbiFunctions, and routes to dashboards, alerts, and your end clients.
Industrial Espressif modules (ESP32, ESP8266) · Arduino MKR connectivity boards · Particle industrial cellular · Electric Imp · Balena-managed fleets · generic C clients for custom firmware.
Ubidots is platform-agnostic at the protocol layer. If your hardware speaks HTTP, MQTT, TCP, UDP, CoAP, Modbus, or LoRaWAN — directly or through a gateway — it works.
Yes. See ubidots/ubidots-mcp-server. It exposes Ubidots resources (devices, variables, dashboards) to MCP-compatible AI agents like Claude and Cursor.
Yes. ubidots/ubidots-cli — install with pip install ubidots-cli. Deploy UbiFunctions, manage devices and variables, and run a local development server.
Yes. Custom domain, custom branding, custom colors, custom logo, per-end-client organizations. White-labeling is core to the platform — not an add-on. Details on the platform page.
Yes. Use HTML Canvas Widgets and Ubidots Pages to build any frontend on Ubidots data. Start with react-html-canvas and the developer docs at dev.ubidots.com.
Yes — see the protocols section above and the device catalog.
Yes — Ubidots STEM (3 devices, non-commercial use) at stem.ubidots.com. Used by 150K+ students and makers.
Use ubidots/ubidots-nodered — official Node-RED node for the Ubidots API.
Yes — full developer documentation at dev.ubidots.com, including REST API, MQTT API, UbiFunctions, Synthetic Variables, and SDKs.
That's the direction we're building toward. Today: MCP server + CLI + machine-readable docs + custom widgets architecture mean an agent can provision devices, deploy functions, and generate dashboards programmatically.
