Update homepage meta description for better Google CTR

seo-experiments.md

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+# SEO Experiments: Google Search Result Click-Through Rate
+
+## Hypothesis
+
+Changing the meta description (and potentially title) shown in Google search results
+will increase click-through rates, especially for branded queries like "promptless company"
+where CTR is currently very low despite high impressions.
+
+---
+
+## Experiment 1: Homepage meta description change
+
+**Date:** 2026-03-23
+
+**What changed:** Meta description in `src/content/website/home.mdx` frontmatter.
+
+**Title (unchanged):** Promptless | Automatic updates for your customer-facing docs
+
+### Before
+
+**Description:** Eliminate docs drift and automate the most painful parts of docs maintenance.
+
+### After
+
+**Description:** Plugs into your GitHub, Slack, and support tools. Spots changes that affect your docs, assembles context from across your company, and drafts updates for your team to review and publish.
+
+### Rationale
+
+- "Docs drift" is insider jargon that cold searchers don't understand.
+- "Automate the most painful parts of docs maintenance" is vague — could describe a CMS, linter, or hosting platform.
+- The new description is mechanical and literal: it names the inputs (GitHub, Slack, support tools), the action (spots changes, assembles context, drafts updates), and the human-in-the-loop (your team reviews and publishes).
+- Goal is to pass the 5-second comprehension test for someone who just heard the name "Promptless" and is investigating.
+
+### Baseline metrics (Google Search Console, ~90 days before change)
+
+#### Recent period (shorter window)
+
+| Query                | Clicks | Impressions | CTR    |
+|----------------------|--------|-------------|--------|
+| promptless           | 38     | 75          | 50.7%  |
+| promptless ai        | 16     | 23          | 69.6%  |
+| promptless company   | 1      | 64          | 1.6%   |
+| prompt less          | 1      | 1           | 100%   |
+| gopromptless.ai      | 0      | 12          | 0%     |
+| promptless meaning   | 0      | 4           | 0%     |
+
+#### Longer period
+
+| Query                                    | Clicks | Impressions | CTR    |
+|------------------------------------------|--------|-------------|--------|
+| promptless                               | 118    | 292         | 40.4%  |
+| promptless ai                            | 43     | 95          | 45.3%  |
+| prompt less                              | 4      | 5           | 80.0%  |
+| promptless company                       | 2      | 154         | 1.3%   |
+| promptless yc                            | 1      | 9           | 11.1%  |
+| write the docs portland 2026             | 0      | 38          | 0%     |
+| gopromptless.ai                          | 0      | 21          | 0%     |
+| promptless meaning                       | 0      | 8           | 0%     |
+| automatically update product documentation | 0    | 8           | 0%     |
+
+### Key observations
+
+- Nearly 100% branded traffic — almost no organic discovery from product-category searches.
+- "promptless company" has 154 impressions but only 2 clicks (1.3% CTR) — people searching to understand the company aren't compelled to click.
+- Non-branded queries ("automatically update product documentation", "write the docs portland 2026") get impressions but zero clicks.
+- The old description didn't differentiate Promptless from docs hosting platforms like Mintlify or ReadMe.
+
+### Success criteria
+
+- "promptless company" CTR increases above 5%.
+- Non-branded query clicks move from 0 to >0.
+- Overall branded CTR remains stable or improves.
+
+### How to measure
+
+Check Google Search Console 4-6 weeks after the change is deployed and indexed.
+Note: Google may take 1-2 weeks to re-crawl and update the snippet.

src/content/website/home.mdx

@@ -1,6 +1,6 @@
 ---
 title: Automatically update your docs
-description: Eliminate docs drift and automate the most painful parts of docs maintenance.
+description: Plugs into your GitHub, Slack, and support tools. Spots changes that affect your docs, assembles context from across your company, and drafts updates for your team to review and publish.
 routePath: /
 order: 1
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