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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>MARU MARU</title>
<meta charset="UTF-8" />
<link href="input-dist.css" rel="stylesheet">
<!-- Favicons -->
<link rel="shortcut icon" href="assets/img/favicon.ico">
<link rel="apple-touch-icon" href="assets/img/assets/img/favicon.ico">
<link rel="apple-touch-icon" sizes="72x72" href="assets/img/favicon.ico">
<link rel="apple-touch-icon" sizes="114x114" href="assets/img/favicon.ico">
</head>
<body class="scroll-smooth">
<!-- Radial Gradient Background -->
<div id="hero" aria-hidden="true" class="fixed top-0 left-0 w-full h-full z-[-2] pointer-events-none min-h-screen bg-gradient-shift bg-400 animate-gradient-shift"></div>
<article class="min-h-screen flex grid grid-cols-1">
<section class="px-4 lg:px-48 relative isolate pb-32 text-gray-600">
<div class="max-w-2xl py-16 lg:py-32">
<a href="https://marulango.com"><img src="assets/img/theme/logo.svg" alt=""></a>
<div class="mt-32 sm:mb-4 sm:flex">
<div class="text-sm/6 uppercase tracking-wider">
<p>Hello!</p>
<p>Nice to meet you.</p>
</div>
</div>
<h1 class="text-5xl font-semibold tracking-tight text-balance text-gray-800 sm:text-7xl">I'm Maru</h1>
<p class="mt-8 text-3xl font-medium text-gray-600">I help empower people through design that’s strategic, interactive, and—most importantly—human.</p>
<div class="mt-8 flex gap-x-8">
<a href="#projects" class="text-lg font-semibold animate-bounce hover-links">
Browse projects <span aria-hidden="true">↓</span>
</a>
<a href="mailto:hi@maruma.ru" class="text-sm/6 font-semibold text-gray-500 hover-links">
Get in touch <span aria-hidden="true">→</span>
</a>
</div>
</div>
</section>
<section id="projects" class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8 text-lg text-gray-800">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-600">Vouch Insurance</h3>
<h2 class="mt-2 text-4xl font-semibold tracking-tight sm:text-5xl">Saving $20K/week</h2>
<p class="text-2xl mt-2 font-semibold tracking-tight">with a checkout that <span class="italic" aria-hidden="true">actually</span> checks out.</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-4 text-lg">
<h3 class="text-sm/6 tracking-widest text-gray-500 uppercase">Summary</h3>
<p>Redesigned checkout to clarify transaction fees across payment methods, making it easier for new and renewing clients. The result: a transparent, compliant flow that cut confusion and saved over $20K/week in support and ops costs. Clearer for users, cleaner for ops—no hidden fees, no friction.</p>
<p class="mt-4">
<a href="https://bit.ly/41DUrf8" class="font-semibold hover-links" target="_blank">Case study <span aria-hidden="true">→</span></a>
</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="mt-2 text-lg">
<li>Product Strategy</li>
<li>User Research</li>
<li>User Interface Design (Web, Mobile)</li>
<li>User Experience Design</li>
</ul>
</div>
<div class="my-8 col-span-8">
<img src="assets/img/txfees/hero.png" alt="" class="rounded-xl">
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8 text-gray-800 text-lg">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-800">Vouch Insurance</h3>
<h2 class="mt-4 text-4xl font-semibold tracking-tight sm:text-5xl">Design system upgrade</h2>
<p class="text-2xl font-semibold mt-2 tracking-tight">Speeding up devs and smoothing ops by 30%.</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-4 text-lg">
<h3 class="text-sm/6 tracking-widest uppercase">Summary</h3>
<p class="mt-2">A design system that was weighed down by debt and quirks, slowing both devs and ops. I led the next iteration—improving accessibility, fixing data-entry issues, and streamlining ops workflows.</p>
<p>The result? A 30% boost in engineering velocity and a noticeably smoother day for the whole team.</p>
<p class="mt-4">
<a href="https://bit.ly/3NIsg9b" class="font-semibold hover-links" target="_blank">Case study <span aria-hidden="true">→</span></a>
</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="text-lg mt-2">
<li>Product Strategy</li>
<li>User Research</li>
<li>User Interface Design (Web, Mobile)</li>
<li>User Experience Design</li>
<li>High Fidelity Prototyping</li>
</ul>
</div>
<div class="my-8 col-span-8 grid grid-cols-6 lg:gap-4">
<img src="assets/img/vouch-ds/hero.png" alt="" class="rounded-xl col-span-6" >
<img src="assets/img/vouch-ds/text-fill-empty.gif" alt="" class="rounded-xl col-span-6 lg:col-span-2" >
<img src="assets/img/vouch-ds/input-empty.gif" alt="" class="rounded-xl col-span-6 lg:col-span-2">
<img src="assets/img/vouch-ds/input-filled.gif" alt="" class="rounded-xl col-span-6 lg:col-span-2">
<img src="assets/img/vouch-ds/select.png" alt="" class="rounded-xl col-span-6 lg:col-span-6">
<img src="assets/img/vouch-ds/buttons.png" alt="" class="rounded-xl col-span-6 lg:col-span-2">
<img src="assets/img/vouch-ds/typesetting-demo.png" alt="" class="rounded-xl col-span-6 lg:col-span-4">
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8 text-gray-800 text-lg">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-800">Bitso</h3>
<h2 class="mt-4 text-4xl font-semibold tracking-tight sm:text-5xl">42% jump in recurring transactions</h2>
<p class="text-2xl font-semibold mt-2 tracking-tight">Powering Bitso’s rise to a Latin American fintech powerhouse</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-4 text-lg">
<h3 class="text-sm/6 tracking-widest uppercase">Summary</h3>
<p class="mt-2">I led the design of an onboarding flow that truly guides users—navigating strict regulations, privacy concerns, and cultural nuances. The result: a transformation from a long, impersonal form into a personalized, trustworthy welcome that built user confidence and drove significant growth.</p>
<p class="mt-4">
<a href="https://bit.ly/3WQqMNK" class="font-semibold hover-links" target="_blank">Case study <span aria-hidden="true">→</span></a>
</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="text-lg mt-2">
<li>Product Strategy</li>
<li>User Research</li>
<li>User Interface Design (Web, Mobile)</li>
<li>User Experience Design</li>
<li>High Fidelity Prototyping</li>
</ul>
</div>
<div class="my-8 col-span-8">
<img src="assets/img/bitso-onboarding/onboarding-hero.png" alt="" class="rounded-xl" >
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8 text-gray-800 text-lg">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-800">Bitso</h3>
<h2 class="mt-2 text-4xl font-semibold tracking-tight sm:text-5xl">Identifying Politically Exposed Persons</h2>
</div>
<div class="mt-6 col-span-8 lg:col-span-4">
<h3 class="text-sm/6 tracking-widest uppercase">Summary</h3>
<p class="mt-2 text-lg">I led research and UX improvements to support new regulations for identifying Politically Exposed Persons (PEPs) in one market—carefully integrating the update into the existing flow without impacting users in other countries. The solution honored shared infrastructure and data structures, maintaining consistency while meeting compliance with clarity and care.</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="text-lg mt-2">
<li>User Research</li>
<li>User Interface Design (Web, Android, iOS)</li>
<li>User Experience Design</li>
<li>High Fidelity Prototyping</li>
</ul>
</div>
<div class="my-8 col-span-8">
<img src="assets/img/bitso-pep/bitso-pep-hero.png" alt="" class="rounded-xl" >
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-600">Kubernetes</h3>
<h2 class="mt-2 text-4xl font-semibold tracking-tight sm:text-5xl text-gray-800">A Bit Quarky</h mt-22>
</div>
<div class="mt-6 col-span-8 lg:col-span-4">
<h3 class="text-sm/6 tracking-widest uppercase">Summary</h3>
<p class="text-lg mt-2">As brand designer and illustrator for this release, I brought a playful, science-inspired identity to one of Kubernetes’ most community-driven updates. “A Bit Quarky” nodded to both particle physics and the beauty of unconventional thinking—so I leaned into bold, expressive visuals that celebrated diversity, experimentation, and collaboration. From quirky mascots to a vibrant palette, the branding reflected the spirit of open-source innovation: united, curious, and just the right amount of weird.</p>
<div class="mt-8 text-lg flex flex-col sm:flex-row gap-y-4 sm:gap-x-8">
<a class="font-semibold hover-links" href="https://kubernetes.io/blog/2020/03/25/kubernetes-1-18-release-announcement/">Release annoucement <span aria-hidden="true">→</span></a>
<a class="font-semibold hover-links" href="https://store.cncf.io/products/fitted-kubernetes-1-18-release-team-tee">Swag <span aria-hidden="true">→</span></a>
</div>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="mt-2 text-lg">
<li>Branding</li>
<li>Illustration</li>
</ul>
</div>
<div class="my-8 col-span-8">
<img src="assets/img/k8s/4.jpg" alt="" class="rounded-xl">
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate col-span-1 transition-opacity duration-700">
<div class="grid grid-cols-8 gap-6 text-gray-600">
<div class="col-span-8">
<h3 class="text-sm/6 tracking-widest uppercase text-gray-600">Scratch Financial</h3>
<h2 class="mt-2 text-4xl font-semibold tracking-tight sm:text-5xl text-gray-800">The heartbeat of healthcare experience</h2>
</div>
<div class="mt-6 col-span-8 lg:col-span-4">
<h3 class=" text-sm/6 tracking-widest uppercase">Summary</h3>
<p class="mt-2 text-lg">As Scratch grew from vet care to broader healthcare, I designed and coded key touchpoints—using Tailwind to bring order and care to emails, landing pages, and onboarding flows. Working with design, I helped evolve the system for a consistent, trustworthy experience. It wasn’t just pixels and code—it was building access and trust in healthcare.</p>
</div>
<div class="mt-6 col-span-8 lg:col-span-2 lg:col-start-6">
<p class="text-sm/6 uppercase tracking-widest">Role</p>
<ul class="mt-2 text-lg">
<li>User Interface Design</li>
<li>Front-end development</li>
<li>Content Design & Copywriting</li>
<li>Branding</li>
<li>Illustration</li>
</ul>
</div>
<div class="my-8 col-span-8 grid grid-cols-6 lg:gap-4">
<img src="assets/img/scratch/01.jpg" alt="" class="col-span-6 rounded-xl" >
<img src="assets/img/scratch/02.jpg" alt="" class="col-span-6 lg:col-span-2 rounded-xl" >
<img src="assets/img/scratch/03.jpg" alt="" class="col-span-6 lg:col-span-2 rounded-xl" >
<img src="assets/img/scratch/05.jpg" alt="" class="col-span-6 lg:col-span-2 rounded-xl" >
</div>
</div>
</section>
<section class="px-4 lg:px-48 relative isolate pb-32 text-gray-600">
<div class="max-w-4xl mx-auto px-6 text-center">
<h2 class="mt-4 text-4xl font-semibold tracking-tight sm:text-5xl text-gray-800">Let’s work together</h2>
<p class="text-lg my-8">
Got an idea, a project, or just want to vibe? I’d love to hear from you.
</p>
<a href="mailto:hi@maruma.ru" class="inline-block hover-links font-semibold">Get in touch <span aria-hidden="true">→</span></a>
</div>
</section>
</article>
<footer class="py-6">
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<div class="flex flex-col items-center space-y-4 sm:space-y-2">
<!-- Social Icons -->
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<a href="https://dribbble.com/marulango" target="_blank" aria-label="Dribbble">
<svg class="w-6 h-6 hover-svg">
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<p class="text-sm text-gray-600 font-semibold mt-8">Maru Maru © 2025</p>
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