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+# SEO Experiments: Google Search Result Click-Through Rate
+
+## Hypothesis
+
+Changing the meta description (and potentially title) shown in Google search results
+will increase click-through rates, especially for branded queries like "promptless company"
+where CTR is currently very low despite high impressions.
+
+---
+
+## Experiment 1: Homepage meta description change
+
+**Date:** 2026-03-23
+
+**What changed:** Meta description in `src/content/website/home.mdx` frontmatter.
+
+**Title (unchanged):** Promptless | Automatic updates for your customer-facing docs
+
+### Before
+
+**Description:** Eliminate docs drift and automate the most painful parts of docs maintenance.
+
+### After
+
+**Description:** Plugs into your GitHub, Slack, and support tools. Spots changes that affect your docs, assembles context from across your company, and drafts updates for your team to review and publish.
+
+### Rationale
+
+- "Docs drift" is insider jargon that cold searchers don't understand.
+- "Automate the most painful parts of docs maintenance" is vague — could describe a CMS, linter, or hosting platform.
+- The new description is mechanical and literal: it names the inputs (GitHub, Slack, support tools), the action (spots changes, assembles context, drafts updates), and the human-in-the-loop (your team reviews and publishes).
+- Goal is to pass the 5-second comprehension test for someone who just heard the name "Promptless" and is investigating.
+
+### Baseline metrics (Google Search Console, ~90 days before change)
+
+#### Recent period (shorter window)
+
+| Query                | Clicks | Impressions | CTR    |
+|----------------------|--------|-------------|--------|
+| promptless           | 38     | 75          | 50.7%  |
+| promptless ai        | 16     | 23          | 69.6%  |
+| promptless company   | 1      | 64          | 1.6%   |
+| prompt less          | 1      | 1           | 100%   |
+| gopromptless.ai      | 0      | 12          | 0%     |
+| promptless meaning   | 0      | 4           | 0%     |
+
+#### Longer period
+
+| Query                                    | Clicks | Impressions | CTR    |
+|------------------------------------------|--------|-------------|--------|
+| promptless                               | 118    | 292         | 40.4%  |
+| promptless ai                            | 43     | 95          | 45.3%  |
+| prompt less                              | 4      | 5           | 80.0%  |
+| promptless company                       | 2      | 154         | 1.3%   |
+| promptless yc                            | 1      | 9           | 11.1%  |
+| write the docs portland 2026             | 0      | 38          | 0%     |
+| gopromptless.ai                          | 0      | 21          | 0%     |
+| promptless meaning                       | 0      | 8           | 0%     |
+| automatically update product documentation | 0    | 8           | 0%     |
+
+### Key observations
+
+- Nearly 100% branded traffic — almost no organic discovery from product-category searches.
+- "promptless company" has 154 impressions but only 2 clicks (1.3% CTR) — people searching to understand the company aren't compelled to click.
+- Non-branded queries ("automatically update product documentation", "write the docs portland 2026") get impressions but zero clicks.
+- The old description didn't differentiate Promptless from docs hosting platforms like Mintlify or ReadMe.
+
+### Success criteria
+
+- "promptless company" CTR increases above 5%.
+- Non-branded query clicks move from 0 to >0.
+- Overall branded CTR remains stable or improves.
+
+### How to measure
+
+Check Google Search Console 4-6 weeks after the change is deployed and indexed.
+Note: Google may take 1-2 weeks to re-crawl and update the snippet.
diff --git a/src/content/website/home.mdx b/src/content/website/home.mdx
index 5f950ed5..e8efca85 100644
--- a/src/content/website/home.mdx
+++ b/src/content/website/home.mdx
@@ -1,6 +1,6 @@
 ---
 title: Automatically update your docs
-description: Eliminate docs drift and automate the most painful parts of docs maintenance.
+description: Plugs into your GitHub, Slack, and support tools. Spots changes that affect your docs, assembles context from across your company, and drafts updates for your team to review and publish.
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